Latest news
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A quick guide to changes to the misleading advertising rules
- CAP News
- 15 May 2025
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Liquid BBLs – Keep It Responsible – No ifs, no butts
- CAP News
- 15 May 2025
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Annual Report 2024: Transforming our regulation and maintaining trust in advertising
- ASA and CAP News
- 29 April 2025
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Ensure your land investment ads are based on solid ground
- CAP News
- 24 April 2025
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Stay up to data: four key tips on using personal data for marketing
- CAP News
- 10 April 2025
Latest rulings
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Neilson Financial Services Ltd t/a British Seniors
- Not upheld
- 28 May 2025
A TV ad didn't show an infant in an unsafe sleep position.
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Turner Lewis Ltd
- Upheld
- Social media (own site)
- 28 May 2025
A TikTok post and a website misled people about the nature of their business, omitted material information, took advantage of people's inexperience and credulity and failed to be upfront about significant qualifications.
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Rosenthal Capital Ltd t/a ULEZProsperity
- Upheld
- Website (own site)
- 07 May 2025
A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood.
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FX Compared Ltd t/a FXcompared
- Upheld
- Website (own site)
- 23 April 2025
A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included providers from a limited sector of the market. It also failed to make clear that a result listing was an ad.
